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";s:4:"text";s:2503:"A bombshell piece of evidence in the Uber-Waymo trial alleges that Uber trained employees to steal trade secrets from competitors and hide their actions. Orcale has acquired marketing data analytics company Datalogix, a move that provides the tech giant with a data about consumer purchasing patterns. Datalogix, Oracle ask: Is Data the new bacon? Paid Over $1.2 Billion for Acquiring Datalogix. Omar Tawakol, Group Vice President and General Manager of Oracle Data Cloud, commented on the acquisition: The addition of Datalogix to the When Facebook CEO Mark Zuckerberg took Wall Street analysts' questions about his Q1 2013 earnings last week, there was one theme he Datalogix acquisition by Oracle: Oracle's acquisition of Datalogix is an interesting move in the data cloud space. Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business. Datalogix uses digital media and offline purchasing data to provide analytics and meaningful insights to marketers. We've built a venture capital firm from first principles to serve entrepreneurs. Founder and Chief Innovation Officer. ... $1.2 billion for the acquisition. Datalogix has 300 employees and an estimated annual revenue of $125M. As the world of marketing has been making the steady shift towards cloud technology, Oracle pushes that shift further with their acquisition Datalogix. How Datalogix Made Oracles BlueKai Acquisition Even Smarter. How does an effective social advertising game plan differ between B2B and B2C companies? They have raised $85M in funding. We are a data driven team that engages with brands who strive to provide relevant marketing to consumers. Peloton Technology Inc. Official website ... Dave Lyons. Tracking and making effective use of consumer data can be the difference between a successful marketing campaign and one that falls flat. ... By the time Oracle announced the acquisition Dec. 22, 2014, Datalogix had insight on $2 trillion of consumer spending. Oracle says it wants to help big marketers prove that their ads work. Oracle has agreed to acquire Datalogix, a data solutions company that shopped itself around in recent weeks, as AdExchanger has reported. DataLogix Holdings, Inc. company research & investing information. 17 Hours Ago. Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business. Find executives and the latest company news. B2B vs. B2C: Whats the social strategy? Peter joined NEA in 1992 and was the firms Managing General Partner from 1999-2017. ";s:7:"keyword";s:21:"datalogix acquisition";s:7:"expired";i:-1;}